Meet Liz

Liz holds a Bachelor’s degree in Accounting and brings nearly a decade of experience in the private corporate accounting sector. Her journey has been anything but ordinary—from owning a small business to consulting for diverse industries like e-commerce, digital marketing, psychology practices, non-profits, and travel agencies. Liz’s strength lies in her ability to customize bookkeeping strategies that not only meet compliance standards but also provide small business owners with actionable insights. As a mother, she understands the delicate balance of work and life, and she’s passionate about helping others achieve that same harmony in their professional endeavors.

Meet Bryant

Bryant’s entrepreneurial spirit has been thriving since 2015, building and scaling multiple businesses. His background as an Intelligence Analyst in the Army New Jersey National Guard taught him the value of structure, adaptability, and leadership. He has earned recognition for his outstanding work supporting operations during Hurricane Irene and Hurricane Sandy. Beyond his military and entrepreneurial achievements, Bryant has been an active leader in his community, volunteering with a local non-profit and teaching music to aspiring musicians. His unique perspective and dedication to service infuse every aspect of our business.

Why We Started Balanced Roots Bookkeeping?

When we became parents, we realized the importance of flexibility and fulfillment in our professional lives. Balanced Roots Bookkeeping was born out of a desire to spend more time with our daughter while pursuing our shared passion for small business development. We combined our individual strengths—Liz’s financial acumen and Bryant’s entrepreneurial expertise—to create a firm that supports digital creatives, social media managers, and marketing in building financially sustainable businesses.

What We Do

At Balanced Roots Bookkeeping, we don’t just manage numbers; we help businesses flourish. Our goal is to demystify finances, giving small business owners the confidence and clarity to make informed decisions. We specialize in customizing bookkeeping systems.

Our Mission

We believe that small businesses are the backbone of vibrant communities. By providing expert bookkeeping services, we aim to free up your time and energy so you can focus on what truly matters—the roots of your business. Whether it’s launching a new campaign, scaling your creative agency, or engaging your audience, we’re here to help you dream bigger and grow stronger.

Why Choose Us?

When you partner with Balanced Roots Bookkeeping, you’re not just hiring a service—you’re gaining a team that’s invested in your success. With Liz’s technical expertise and Bryant’s entrepreneurial mindset, we provide a balanced approach to managing your finances. Together, we’ll cultivate a financial foundation that allows your business to thrive.

Let’s grow your business together!